Tourism Ireland targets group travel business for Northern Ireland
As part of this year’s St Patrick’s celebrations in Scotland, Tourism Ireland hosted a networking ‘tea party’ for leading coach tour operators and group travel organisers in Glasgow.
The event gave tourism companies from Northern Ireland an opportunity to meet and do business with influential Scottish travel professionals who are responsible for organising holidays and excursions overseas for groups. The event was also attended by some of the tour operators’ best customers in Scotland, particularly those who regularly organise trips to Northern Ireland.
Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “Our networking ‘tea party’ in Glasgow provided us with a good opportunity to raise awareness of the many things to see and do in Northern Ireland for Scottish visitors. Key messages to the influential group travel organisers attending the ‘tea party’ included Northern Ireland’s Year of Food and Drink, as well as iconic experiences like Titanic Belfast, the Giant’s Causeway and our unique National Trust properties.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2015, Ireland.com attracted about 16.5 million visitors.