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17 Mar 2016

The island of Ireland is ‘write on’ at Tourism Ireland’s press awards in Amsterdam

More than 60 top travel and lifestyle journalists in the Netherlands attended this year’s ‘Ierland Press Awards’ – organised by Tourism Ireland in Amsterdam.  

This was the tenth year of the awards, which recognise and commend the Dutch journalists and bloggers who have written or broadcast about holidaying on the island of Ireland over the past year. The theme of this year’s event was Northern Ireland’s Year of Food and Drink, with Caroline Wilson of Belfast Food Tours on hand to present a showcase of Northern Ireland produce – which included Abernethy Butter, Shortcross Gin, Young Buck cheese and Armagh cider.

The event was also an opportunity for Tourism Ireland to thank the members of the media for their efforts throughout the year in helping to highlight the island of Ireland as a fantastic destination for Dutch holidaymakers.

Karen van der Horst, Tourism Ireland’s Manager for the Netherlands, said: “Tourism Ireland was delighted to recognise these journalists for their excellent work during 2015, helping us in our efforts to raise awareness of the island of Ireland among Dutch travellers. A key element of our annual promotional programme involves working with travel and lifestyle media and bloggers, to ensure they write or broadcast extensively about the island of Ireland as a holiday destination.

“2016 looks set to be another good year for tourism from the Netherlands , with the latest CSO figures showing visitor numbers from the Benelux countries up +50% between November and January – or 28,000 extra visitors compared with the same three-month period last year.”

Prizes were awarded in four different categories at the ‘Ierland Press Awards’:
  • Lifestyle: awarded to Nicolline van der Spek, for her article about the Dingle Peninsula and Skellig Michael, in REIZEN magazine;
  • Special Interest: awarded to Willem Laros, who documented his motorbike tour of the southern Wild Atlantic Way in Moto 73 magazine;
  • Photography: awarded to Roell de Ram, who photographed and blogged about Belfast and the Causeway Coastal Route, via We Are Travellers; and
  • Newspaper: awarded to Yvette van Boven, a well-known Dutch chef and culinary writer, for her article in De Volkskrant about her roots on the west coast and her love of and appreciation for Irish produce.
Caroline Wilson, Belfast Food Tours, showcasing a range of Northern Ireland produce at Tourism Ireland’s ‘Ierland Press Awards’ in Amsterdam.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.