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09 Mar 2016

Targeting ‘big business’ for the island of Ireland – at International Confex in London

The island of Ireland had a strong presence once again this year at International Confex, which took place at Olympia in London. Six tourism companies from the island of Ireland met with influential corporate meeting and event planners during the two-day event.

David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “International Confex is an important event for corporate meetings and events professionals – providing another valuable platform to showcase and sell the island of Ireland. The superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is a very attractive destination for the business tourism market in Britain. Business tourism is the most lucrative form of tourism, offering significant economic benefits, and we are undertaking an extensive programme of promotions to highlight the island of Ireland as a premier business tourism destination in 2016 and beyond.”

‘Meet in Ireland’ is the office MICE (meetings, incentives, conference and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism NI – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.

Séamus Heaney, Cork Convention Bureau; Aoife McHale, Visit Derry; Joyce McElroy, Tourism Ireland; Lynda Reilly, Dublin Convention Bureau; and Rachel Deegan, Shannon Region Conference and Sports Bureau, at International Confex in London.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.