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21 Mar 2016

Showcasing Northern Ireland’s Year of Food and Drink in London

Influential GB lifestyle and food journalists and bloggers attended Tourism Ireland’s latest event highlighting Northern Ireland’s Year of Food and Drink – at HIX Soho restaurant in London on St Patrick’s Day.

At the event, the journalists and bloggers had the opportunity to meet some of Northern Ireland’s top food producers, as well as to sample some of our wonderful local produce, including Himalayan salt–aged Glenarm Shorthorn Beef, Fivemiletown soft cheeses and Lough Neagh eels.

Speaking at the event, Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland is taking every opportunity to promote Northern Ireland’s Year of Food and Drink, encouraging people everywhere to come and discover not only the best of local produce, but to experience the amazing landscapes and coastline which make Northern Ireland so special. With so many great events taking place right throughout 2016, our message is that there has never been a better time to enjoy a true taste of Northern Ireland.”

Tourism Ireland is undertaking a busy programme of promotions throughout 2016, to build on the growth in visitor numbers last year. As well as showcasing our superb food, Tourism Ireland will continue to promote the Causeway Coastal Route and The Gobbins Cliff Path, as well as other iconic experiences like Titanic Belfast, the Giant’s Causeway and our unique National Trust properties and, of course, our world-class golf courses.

  Naomi Waite, Tourism NI; Tracey Hamilton, Mash Direct; Vanessa Markey, Tourism Ireland; and Peter Hannan, Hannan Meats, at the special St Patrick’s Day event to showcase Northern Ireland’s Year of Food and Drink at Hix Soho in London.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2015, Ireland.com attracted about 16.5 million visitors.