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03 Mar 2016

Sales blitz under way to boost American tourist numbers to Ireland

Tourism Ireland aims for +7% growth in US visitors in 2016

Tourism Ireland’s 2016 series of ‘Jump into Ireland’ sales blitzes across the United States kicks off this week – taking in the key cities of Chicago, Boston and New York.

A delegation of 20 tourism companies from Ireland and the United States will meet with more than 200 top-producing travel agents, as well as about 80 influential travel and lifestyle journalists.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “2015 was the third record-breaking year in a row for visitor numbers to Ireland from North America. Tourism Ireland is undertaking an extensive programme of promotional activity again this year – to keep the momentum going and build on that growth. Our ambition for 2016 is to grow visitor numbers from the United States by a further +7% and we look forward to working closely with our valuable industry partners, in both the US and Ireland, to achieve that target. Our ‘Jump into Ireland’ sales blitz this week provides an excellent platform to kickstart our 2016 promotional programme and to spread the word about the many great things to see and do right around the island of Ireland.”

Similar ‘Jump into Ireland’ events will take place in Phoenix (Arizona), in May; Sarasota (Florida), in August; and in San Francisco, Los Angeles (California) and Seattle (Washington), in November.

Tourism companies from the island of Ireland and the United States, with Billy Condon (centre), Ruth Moran (fifth right), Rachel Sweeney (fourth right) and Hillarie McGuinness (back, third left), all Tourism Ireland, at the ‘Jump into Ireland’ (JITI) event in Boston.


Notes To Editors

Tourism businesses taking part in the ‘Jump into Ireland’ sales blitz this week include:

  • Adams & Butler
  • CIE Tours International
  • Clontarf Castle Hotel
  • Fota House, Arboretum & Gardens
  • Giant’s Causeway
  • Globus family of travel brands
  • Good Food Ireland
  • House of Waterford Crystal
  • Ireland’s Blue Book
  • Isle Inn Tours
  • Journeys Connect
  • Lough Erne Resort
  • Mount Juliet Estate
  • Park Hotel Kenmare
  • Railtours Ireland First Class
  • Sceptre Tours
  • Seamus Heaney Centre
  • Specialized Travel Services
  • Story of the Irish
  • Teeling Whiskey Distillery