Representatives of Meath County Council, who were in New York for the St Patrick’s Day period, met with senior executives from Tourism Ireland in New York last week. They were briefed on Tourism Ireland’s extensive promotional programme for 2016, which is in full swing right now.
Tourism Ireland aims to build on the success of 2015, which was the third record-breaking year in a row for Irish tourism from the United States.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland is undertaking an extensive programme of promotional activity again this year – to build on the success of 2015. Our ambition is to grow visitor numbers from the United States by a further +7% in 2016.
“St Patrick’s Day traditionally marks the real start of the tourism season for us; our aim is to bring a smile to the faces of people everywhere and to convey the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage. We took every opportunity to capitalise on Ireland’s heightened profile last week; the saturation coverage about Ireland at this time of year – across the airwaves, in newspapers and digital media – is an invaluable boost for our overall tourism marketing drive in 2016.”
Tourism Ireland participated in and promoted the island of Ireland at a range of St Patrick’s Day events across the United States. For the first time ever, 7 World Trade Center at Ground Zero in New York, the famous Boston Red Sox (baseball team) and Reunion Tower in Dallas joined Tourism Ireland’s Global Greening initiative to celebrate St Patrick and Ireland. Other major landmarks to be illuminated in green included the Empire State Building, the iconic ‘Welcome’ sign in Las Vegas and the world-famous Niagara Falls.
And Chicago also went all out to celebrate St Patrick and Ireland once again this year, with numerous buildings and sites across the city ‘seeing green’ – including Navy Pier, the John Hancock Center, Soldier Field (home to the famous Chicago Bears team), the Wrigley Building, Chicago Gaelic Park and One Prudential Plaza.
Ronan McKenna, Meath County Council; Fiona Dunne and Alison Metcalfe, both Tourism Ireland; Brian Fitzgerald, Cathaoireach of Meath County Council; Jackie Maguire, CEO of Meath County Council; and Niall Gibbons, CEO of Tourism Ireland, in the Tourism Ireland office in New York.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.