300 top international buyers from 40 countries hear all about the island of Ireland
More than 300 top international buyers from 40 different countries, including Australia, China, India, Japan, Brazil and Russia, have been hearing all about the island of Ireland at ExploreGB 2016.
As part of its ongoing partnership with VisitBritain, Tourism Ireland – together with 18 Irish tourism companies – took part in ExploreGB, VisitBritain’s flagship international event which took place in Liverpool. The two-day workshop involved a series of pre-scheduled, one-to-one appointments – showcasing Britain and the island of Ireland to an influential audience of international buyers and helping to deliver additional itineraries and brochure pages featuring both destinations.
ExploreGB was also an ideal opportunity for Tourism Ireland to highlight the British-Irish Visa Scheme to buyers in attendance from China and India; the scheme enables leisure and business travellers from both countries to visit Ireland and the UK on a single visa.
Niall Gibbons, CEO of Tourism Ireland, said: “We were really pleased to be part of ExploreGB once again this year – which provides another important platform for Tourism Ireland and our partners to showcase and sell the island of Ireland to key international travel buyers. We already work closely with VisitBritain, particularly in long-haul markets like China and India, to target people travelling to Britain and encourage them to visit the island of Ireland as part of their trip, and vice versa. A key message for us to buyers from China and India is the British-Irish Visa Scheme, which enables visitors from those countries to visit both Ireland and the UK on a single visa of either country.”
Niall Gibbons, CEO of Tourism Ireland; with Christopher Rodrigues, Chairman of VisitBritain, at ExploreGB 2016 in Liverpool.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.