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21 Mar 2016

Food for thought!

9+ million people around the world to read about Northern Ireland’s food and drink

Travel and food writers from nine different countries – including GB, the United States, Canada, Germany, France, Italy and India – have been visiting Northern Ireland, as guests of Tourism Ireland and Tourism NI. The journalists – whose publications have a combined circulation of more than 9 million readers – were here to learn more about Northern Ireland’s Year of Food and Drink.

As well as taking part in a food tour of Belfast, the group also enjoyed a guided tour of Co Down, visiting various food producers. They travelled via the Causeway Coastal Route to Londonderry, to attend the Legenderry Food Festival. They enjoyed a ‘Taste of Derry’ lunch and a ‘Legenderry Food Cycle Tour’, stopping off at the Walled City Brewery and various bakeries and cafés, as well as enjoying the Food Festival along the quay.

Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland was delighted to invite these journalists to visit Northern Ireland, to see for themselves the superb culinary offering here. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media of Northern Ireland and the many things to see and do on a holiday here.

“This year, we are inviting people everywhere to come and enjoy 366 days of celebration during Northern Ireland’s Year of Food and Drink – where they will discover the best of local produce and have the chance to experience the wonderful landscapes and coastline which make Northern Ireland so special. With so many great events happening throughout 2016, our message is that there has never been a better time to enjoy a true taste of Northern Ireland.”

Tourism Ireland is undertaking a busy programme of promotions throughout 2016, to build on the growth in visitor numbers last year. As well as showcasing our superb food and drink, Tourism Ireland will continue to promote the Causeway Coastal Route and The Gobbins Cliff Path, as well as other iconic experiences like Titanic Belfast, the Giant’s Causeway and our unique National Trust properties and, of course, our world-class golf courses.

  Travel and food writers with Lucia King, Tourism NI (left); and tour guide Lorcan McBride (third left) outside the Walled City Brewery during a ‘Legenderry Food Cycle Tour’.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2015, attracted about 16.6 million visitors.