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21 Mar 2016

Chinese travel writers say ‘nǐ hǎo’ to Ireland

A group of Chinese travel writers – with a combined audience of more than 4.5 million readers – has been visiting Dublin and Ireland’s Ancient East, as guests of Tourism Ireland and Fáilte Ireland.

The group – which included bloggers and a senior editor from the hugely popular travel site, – was here to research and experience some of the many things to see and do in Ireland for feature stories they will write when they return home. Their itinerary took in Dublin; Kilkenny, where they their hand at hurling during a visit to Nowlan Park; and Co Meath, including a visit to Newgrange.

A key element of Tourism Ireland’s promotional activity in China, to grow our share of this rapidly-growing tourism market, involves working with the media to generate positive publicity for the island of Ireland.

James Kenny, Tourism Ireland’s Manager in China, said: “We are delighted that these influential Chinese journalists and bloggers have had the opportunity to experience some of the many things to see and do in Ireland for Chinese visitors. The aim of their fact-finding visit is to increase awareness of the island of Ireland, to help secure a greater share of the 4 million Chinese visitors to Europe each year. Tourism Ireland aims to grow the number of Chinese visitors to the island of Ireland to 50,000 per year, by 2017.”

According to the latest data from the UNWTO (United Nations World Tourism Organization), China is now the world’s largest outbound travel market – with some 120 million people travelling overseas each year, spending $165 billion.

Tourism Ireland has offices in Shanghai, Beijing, Guangzhou and Chengdu. In May, Tourism Ireland will undertake a week-long sales mission to China, targeting top travel agents and tour operators, as well as key travel and lifestyle journalists, in the key cities of Beijing, Shanghai, Shenzhen and Hong Kong.

  Ms Xin Wang, Tourism Ireland (left); Ms Yi Luo, senior editor of; tour guide Min Lin; Mr Peng Lu, travel writer; Ms Li Ying, photographer; and Mr Meng Cheng, blogger and journalist, in Nowlan Park in Kilkenny.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.