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21 Mar 2016

1.4 million Canadians tune in to the island of Ireland

A crew from Canada’s favourite breakfast television show, Breakfast Television, was in Ireland recently, to capture footage along the Causeway Coast, as well as in Dublin and Cork – which then aired to an audience of about 1.4 million viewers across Canada. Their visit was organised by Tourism Ireland, in conjunction with Tourism NI and Fáilte Ireland.

Filming took place along the Causeway Coastal Route – at the Carrick-a-rede Rope Bridge, the Giant’s Causeway and Dunluce Castle; in Dublin, at the Merrion Hotel and Teeling Whiskey Distillery; and in Cork at St Anne’s Church, home of the Shandon Bells, as well as in the city’s English Market and at Blarney Castle, where presenter Jennifer Valentyne kissed the famous Blarney Stone.

Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the island of Ireland – and media visits to Ireland are a key element of that programme.
Dana Welch, Tourism Ireland’s Manager Canada, said: “We were absolutely delighted that Breakfast Television agreed to film on the island of Ireland. It was a tremendous opportunity to showcase some of the very best of what we have to offer to a huge Canadian audience. BT is the most popular morning TV show here in Canada and the segments were seen by an estimated 1.4 million viewers.

“2015 was the best year ever for Irish tourism from Canada – with visitor numbers increasing by +20% over 2014. Tourism Ireland is undertaking an extensive programme of promotional activity again this year – to keep the momentum going and build on that growth.”

  Cameraman Alfredo Colangelo (left); presenter Jennifer Valentyn (right); and the Canada AM crew, filming at Blarney Castle.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.