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21 Mar 2016

‘Drive’ to woo British tourists

Highlighting car touring holidays in Ireland at motor-racing event in England

The 2016 Goodwood Members’ Meeting took place over the weekend at the historic Goodwood Motor Circuit in Chichester, southern England. The meeting – an invitation-only weekend of motor-racing action – was run exclusively for the members of the Goodwood Road Racing Club (GRRC) and their guests. Tourism Ireland, together with four tourism companies from the island of Ireland, had a presence at the event, which provided an excellent opportunity to highlight our wonderful car touring routes.

Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland is actively promoting longer-stay holidays to prospective British holidaymakers, encouraging them to come and discover the island of Ireland by car. Those visitors who prefer to use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. The 2016 Goodwood Members’ Meeting event was a wonderful opportunity to continue to highlight our superb driving routes like the Grand Tour of Kildare and Wicklow, the Causeway Coastal Route and the Wild Atlantic Way.

”Great Britain is the largest market for tourism to the island of Ireland and 2016 has got off to a positive start, with the most recent CSO figures showing growth of +17.5% for the November 2015 to January 2016 period, more than 121,000 extra British visitors compared with the same three-month period last year. Tourism Ireland is determined to ensure that tourism growth continues and we have an extensive programme of promotions under way across Britain in 2016.”

  Billy Nutt, Nutt Travel; Jemma Johnston, Galgorm Resort & Spa; Emma-Jayne Anderson, Nutt Travel; Des Burke, Tourism Ireland; Gretchen Ridgeway, Ireland's Blue Book; Emily Dodd, Tourism Ireland; and Caroline Boland, Dingle Peninsula Tourism, at the 2016 Goodwood Members’ Meeting in Chichester, England.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.