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07 Mar 2016

‘Drive’ to entice British car touring visitors to the island of Ireland

Tourism Ireland sponsors National Car Club Awards in Birmingham

Tourism Ireland sponsored the inaugural National Car Club Awards in Birmingham, which brought together leading classic car clubs and personalities from Britain and Ireland. The event was a good opportunity for Tourism Ireland to spread the word about car touring holidays here, among car enthusiasts and prospective holidaymakers for the island of Ireland.

David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “The island of Ireland is becoming an increasingly popular destination for car clubs from Great Britain, given the superb car touring routes on offer. We very much value the role that car clubs play, in terms of bringing trips and rallies to Ireland, and we are delighted to support the National Car Club Awards. It’s another excellent opportunity to highlight our driving routes, including the Grand Tour of Kildare and Wicklow, the Causeway Coastal Route and the Wild Atlantic Way. Tourism Ireland is actively promoting longer-stay holidays and encouraging British travellers to come and discover the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.

“Great Britain is our largest tourism market and we were delighted to see visitor numbers to Ireland increase by +12% in 2015, an extra 383,000 British visitors compared with 2014. We are determined to ensure that tourism growth continues.” David Boyce, Tourism Ireland; Diane Poole, Stena Line; Ann Pye, Irish Ferries; Mike Brewer, presenter of Wheeler Dealers on Discovery Channel; Marie McCarthy, Irish Ferries; Colin Turkington, double British Tourism Car Champion; Jim Maher, Select Hotels of Ireland; Tom Barclay, Jaguar Enthusiasts’ Club, at the inaugural National Car Club Awards.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.