New online film goes live, highlighting Northern Ireland to millions across Great Britain
A brand new online film starring actor Richard E Grant exploring the Causeway Coastal Route has been unveiled. It’s the second in a series of short films created by Tourism Ireland and Smooth Radio to highlight Northern Ireland to holidaymakers in Great Britain this year.
In the film, viewers see Richard E Grant travel along the Causeway Coastal Route – diverting to pay a visit to the Dark Hedges and also enjoying a walk at the Giant’s Causeway – and ending his journey in the walled city of Derry.
Richard E Grant says that the Causeway Coastal Route “with its ever-changing tapestry of picturesque, dramatic and unforgettable landscapes, regularly rates as one of the world’s premier road trips.”
He continues: “From the cultural heart of Belfast, to the Antrim coast’s breathtaking beauty and around the coast to our journey’s end of Derry-Londonderry’s historic city walls, you can’t help but be captivated by the route's rich contrasts.”
He says that Londonderry “pulsates with life and a unique charm that helps turn a trip here into the journey of a lifetime.”
To view the film, click here
Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said: “Our promotion with Smooth Radio and Richard E Grant has been specifically designed to highlight holidays and short breaks in Northern Ireland. We’re excited to be working with Richard E Grant, as he’s a great fit with our important ‘culturally curious’ audience. We are encouraging prospective visitors to come to Northern Ireland and experience one of the world’s great road journeys.”
The campaign – which is being rolled out in two phases – is reaching about 5.5 million people across GB. The series of films is being promoted on the Smooth Radio website and through on-air mentions. They are also being shared on Tourism Ireland’s website, Ireland.com, and via social media – targeting Tourism Ireland’s audience on Facebook
(almost 434,000 fans in Britain alone) and Twitter
(more than 68,000 followers). The promotion also includes a competition on the Smooth Radio website, with a chance for two lucky people to win a trip to the Causeway Coast.
This campaign is just one element of Tourism Ireland’s extensive promotional programme aimed at boosting travel to Northern Ireland from Great Britain during 2016.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2015, Ireland.com attracted about 16.6 million visitors.