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28 Jun 2016

Spotlight on the island of Ireland at Royal Highland Show in Scotland

Four tourism companies from the island of Ireland joined Tourism Ireland at the Royal Highland Show in Edinburgh over the weekend.

The Royal Highland Show is Scotland’s largest outdoor event, attracting more than 188,000 visitors – or potential holidaymakers for Ireland – over four days, providing an excellent platform to showcase the superb experience on offer here for Scottish holidaymakers.

Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “Events like the Royal Highland Show provide us with a wonderful platform to spread the word about the many great experiences that Scottish holidaymakers can enjoy around the island of Ireland.

“Great Britain is the largest market for tourism to the island of Ireland and we have seen excellent growth in British visitor numbers so far again this year, with today’s CSO figures, for January to May, showing growth of almost +16% – an extra 208,900 British visitors compared with the same five-month period in 2015. Tourism Ireland is undertaking an extensive programme of promotions in Britain throughout 2016, to ensure that this growth continues.”
  David Wardell, Irish National Stud & Gardens; celebrity chef Rosemary Shrager; Cormac Ryan, Shannon Heritage; and Linda Duncan, Tourism Ireland, at the Royal Highland Show.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visits in 2015.