Re-created painting is latest element of Tourism Ireland’s Game of Thrones® campaign
The latest element of Tourism Ireland’s 2016 Game of Thrones® campaign has been revealed – and this time it involves a painting in the Ulster Museum which has been re-imagined to include mythical characters from the world of Game of Thrones®.
Tourism Ireland enlisted the help of an art restorer to re-create a landscape painting hanging in the Ulster Museum. The painting – ‘Landscape with Sheep’ by William Mark Fisher – has been ‘updated’ and now includes a Game of Thrones® giant and dragon. The new painting goes on display in the Ulster Museum today (Tuesday, 14 June), side-by-side with the original, and will remain on display until September.
Tourism Ireland has released a short film and images of the painting – on Facebook, Twitter and YouTube – in 10 markets (including Great Britain, the United States, Canada, Australia, France, Germany, Spain, Italy, the Netherlands and Scandinavia). The short film shows the original painting on display in the Ulster Museum, side-by-side with the newly-created painting; and also shows the reactions of visitors and staff at the Ulster Museum to the new painting.
The re-imagining of this painting is part of a wider Game of Thrones® campaign being rolled out worldwide by Tourism Ireland in partnership with HBO, celebrating Northern Ireland as Game of Thrones® Territory. As part of the campaign, 10 intricately carved wooden doors are popping up in locations across Northern Ireland, each one telling the story of the latest episode in season six. The doors are being unveiled by Tourism Ireland each week as the series unfolds – in restaurants, pubs and other venues near filming locations. The campaign is also being rolled out by Tourism NI in Northern Ireland and the Republic of Ireland.
Niall Gibbons, CEO of Tourism Ireland; Tourism Minister Simon Hamilton; and Laura McCorry, Director of Corporate Development of Tourism NI, beside the re-imagined Game of Thrones® painting in the Ulster Museum.
Notes To Editors
Tourism Ireland 2016 Game of Thrones® Campaign
- The re-imagined painting is part of a wider Game of Thrones® campaign currently being rolled out worldwide by Tourism Ireland. The campaign, created in partnership with HBO, is showcasing Northern Ireland to millions of Game of Thrones® fans worldwide.
- An exciting feature of the 2016 campaign is a series of 10 intricately carved doors, depicting moments inspired by this season. Earlier this year, the Dark Hedges – known to the people of Westeros as the Kingsroad – were battered by Storm Gertrude. Tourism Ireland saved the trees that fell that day, to turn them into a piece of Game of Thrones® history for fans – creating 10 beautifully engraved doors, each one telling the story of the latest episode in season six.
- The doors are being unveiled by Tourism Ireland each week as season six unfolds, in restaurants, pubs and other venues near Game of Thrones® filming locations – so, by the end of this season, we’ll have a brand new Game of Thrones® trail linking the major filming locations around Northern Ireland.