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09 Jun 2016

New Tourism Ireland film highlights the beauty of the Ring of Kerry

Showcasing a Star Wars island, goat king and epic mountain passes to a global audience

Tourism Ireland has launched a new online film showcasing some of the stunning locations on the Ring of Kerry.

Titled ‘Top Things to Do On the Ring of Kerry in Ireland’, the film has been created by Tourism Ireland to encourage people around the world to come and visit in 2016. It features ten different locations – from national parks to mountains and beaches. It takes in unique viewpoints along the Ring, including beaches, traditional pubs and islands like Skellig Michael, where filming for Star Wars: The Force Awakens took place. The video also includes a map, giving international audiences context for the location of the Ring of Kerry in Ireland.

Niall Gibbons, CEO of Tourism Ireland, said: “The Ring of Kerry is one of Ireland’s most iconic destinations and has long been a major draw for visitors from all over the world. Our latest film shows exactly why Kerry is called ‘The Kingdom’ and why the Ring of Kerry is such a popular choice for a holiday – from its delicious seafood and warm welcome to its breathtaking scenery. It features stunning footage – showing the Ring of Kerry at its very best – which will help entice prospective visitors everywhere to come and holiday here this year.”

The film will be promoted via Tourism Ireland’s social media platforms – with its Facebook fans (3.6 million fans worldwide), Twitter followers (346,000) and on its YouTube channel. It will also be promoted worldwide on (16.6 million visits in 2015).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.