Days like this! Tourism Ireland unveils new film of Belfast during Van Morrison’s Cyprus Avenue concerts
A new Belfast film, ‘Always Now’, created for Tourism Ireland by BAFTA-winning director Marcus Robinson, has been launched.
With Van Morrison performing this week in London, the spotlight is on Van and Belfast – so it’s the ideal opportunity for Tourism Ireland to unveil the eight-minute film.
When Van Morrison performed on Cyprus Avenue in his hometown of Belfast last summer, Tourism Ireland invited Belfast-born film-maker Marcus Robinson to capture the set-up and atmosphere around the concerts, as well as the changing face of the city. Robinson filmed Van on stage, as he treated dedicated locals and fans from around the world to two career-spanning sets. In the film, Robinson blends the historic concerts with audience interviews, behind-the-scenes footage and wonderful time-lapse videos.
Aubrey Irwin, Tourism Ireland’s Head of Northern Ireland, said: “We are delighted to unveil our latest film, created by Marcus Robinson to showcase Belfast. In the film, Marcus has captured the vibrant and creative city that Belfast has become, helping to inspire prospective visitors to come and discover the city, and Northern Ireland, for themselves.”
Marcus Robinson’s film will be promoted on Tourism Ireland’s social platforms – including Facebook (3.6 million fans worldwide), Twitter (346,000 followers) and on its YouTube channel
(26 million views).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2015, Ireland.com attracted about 16.6 million visitors.