Tourism Ireland ensure millions of ‘foodies’ see fabulous footage of Northern Ireland
A new Jamie Oliver Food Tube video featuring Glenarm has gone live. In the video, Dutch chef and Food Tube presenter Bart van Olphen – who has his own YouTube channel called ‘Bart’s Fish Tales’ – showcases Glenarm Organic Salmon, as well as the beautiful Antrim coastline.
The six-minute film, which has already had over 50,000 views, is Tourism Ireland’s latest promotion to highlight Northern Ireland and our special Year of Food and Drink. In the film, viewers see presenter Bart prepare a delicious pan-seared organic salmon fillet, using Glenarm Organic Salmon. The film features stunning footage of some of our top attractions – including the Carrick-a-Rede Rope Bridge and the Giant’s Causeway.
With some 22 million monthly views, Jamie Oliver’s Food Tube is one of the most successful food channels – and a superb platform to showcase Northern Ireland and the wonderful culinary experience on offer here. The Glenarm video is being promoted on Food Tube’s social platforms, including Facebook, Instagram and Twitter, using #EnjoyNI. It’s the second Food Tube video to be created in conjunction with Tourism Ireland; last month, a video showcasing Fermanagh and featuring chef and broadcaster John Quilter, aka Food Busker, was unveiled.
This promotion is just one element of Tourism Ireland’s busy programme of activity throughout 2016 to highlight Northern Ireland’s Year of Food and Drink. A specially created section on Tourism Ireland’s international website, Ireland.com, (which attracted 16.6 million views in 2015) is also encouraging prospective visitors everywhere to come and “take a bite out of Northern Ireland”.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2015, we welcomed over 2 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2015, Ireland.com attracted about 16.6 million visitors.