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24 Jun 2016

It’s ‘full throttle’ for tourism as Kerry episode of Top Gear airs this weekend

2.4 million viewers to see images of The Kingdom

Some 2.4 million people are expected to watch the episode of Top Gear filmed in Kerry earlier this year, this Sunday evening (26 June).

Top Gear presenters Chris Evans and Matt LeBlanc spent a weekend filming in Kerry in April, for part of the famous BBC motoring show. Filming took place at some of our top attractions, including Ladies View and the dramatic panorama over the Killarney Lakes. During their time here, the two presenters also highlighted Kerry to their combined 2.5 million followers – with Chris Evans describing his Kerry experience on Twitter as “Best road I've ever driven on” and Matt LeBlanc tweeting “Looks like an awesome drive”.

The chance to showcase the stunning natural beauty of Kerry and the Wild Atlantic Way on Top Gear to such a huge audience is a fantastic opportunity for tourism and the news has been welcomed by Tourism Ireland and Fáilte Ireland.

Vanessa Markey, Tourism Ireland’s Head of Britain, said: “We are really excited to see the Top Gear episode filmed in Kerry earlier this year – it’s the kind of publicity that money simply could not buy and a superb way to highlight Kerry and the Wild Atlantic Way to millions of people across Britain, inspiring them to put Ireland on their holiday ‘wish list’ for 2016.”

Fiona Monaghan, Head of Fáilte Ireland’s Wild Atlantic Way, said: “This high profile exposure will certainly bring our promotion of the Wild Atlantic Way up a gear. While the car may be the star in programmes like this, we believe that the stunning scenery along our Atlantic Coast will certainly steal the show.”
  Top Gear crew, with presenters Chris Evans and Matt LeBlanc, during filming in Kerry earlier this year for an episode of the famous BBC motoring show.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.