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07 Jun 2016

German journalists give Kerry the ‘thumbs up’

4+ million Germans to learn about adventure holidays in the South West

Seven (7) travel and sports journalists from Germany have been exploring Kerry and its adventure holidays offering – as guests of Tourism Ireland and Fáilte Ireland.

The journalists – representing various regional radio stations, fitness magazines and a popular lifestyle blog, with a combined audience of more than 4.1 million – visited Dingle, where they enjoyed a ‘catch and cook’ class which involved a Dingle Bay Charters fishing trip, followed by a lesson on how to cook their catch at the Dingle Cookery School. Then they cycled from Dingle to the Blasket Island Centre. They also enjoyed a walking tour of Bray Head, a golf lesson at Waterville Golf Club, a sailing lesson in Derrynane and a night-time expedition to the Kerry International Dark-Sky Reserve.

Zoë Redmond, Tourism Ireland’s Manager for Central Europe, said: “We were delighted to invite these influential journalists to visit Kerry, to see for themselves the superb range of activities and stunning scenery in this part of Ireland. Publicity is an important element of our overall promotional programme, helping to raise awareness through the German media of the many things to see and do on a holiday in Kerry and elsewhere around the island of Ireland.”

Zoë Redmond continued: “Germany is the third-largest market for tourism to Ireland and is estimated to be worth close to €400 million annually to our economy. Last year was a record year for Irish tourism from Germany – when we welcomed almost 630,000 German visitors, an increase of +13% on 2014. Tourism Ireland is rolling out an extensive programme of promotional activity again in 2016 – to keep the momentum going and build on that growth.”
  Mark Murphy, Dingle Cookery School (front, second left) welcomes German journalists and Brenda King, Fáilte Ireland (back, third right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.