The island of Ireland was promoted as a top destination for business tourism in the United States recently, at the fourth annual Meeting & Incentive Forum (M&I Forum) The Americas 2016, which took place in Scottsdale, Arizona.
Tourism Ireland, together with 11 Irish tourism businesses, took part in the four-day B2B event – which involved networking events, as well as one-on-one meetings matching the participating Irish operators with influential American meeting and incentive buyers.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We were delighted to participate in this year’s M&I Forum The Americas. This type of event provides us with a really good opportunity to highlight the island of Ireland to influential business tourism buyers and to spread the word about our world-class meetings, conference and incentive facilities.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.
Maeve O’Connor, Irish Horizons; and Marie McKown, Tourism Ireland, at M&I Forum The Americas 2016.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.