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16 Jun 2016

Creating business links with Germany

MICE promotion targets German business travellers for Ireland

Eleven Irish tourism companies travelled to Germany, to take part in a ‘Meet in Ireland’ networking event in Stuttgart – promoting the island of Ireland as a world-class conference and business tourism destination.  

‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, which comprises three tourism authorities, Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland, who work in partnership to promote the island of Ireland as a leading conference and meeting destination.

The Irish delegation met, and did business with, 24 senior representatives of companies from the Stuttgart region who are responsible for organising international conferences, meetings and large-scale incentive events around the world for their clients.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that these influential German business tourism buyers have taken the time to meet with our Irish tourism partners in Stuttgart, to hear about the superb facilities on offer right around the island of Ireland. Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity in place to grow this type of tourism in 2016.

“2015 was the strongest year ever for visitors to Ireland from Germany – and 2016 has also got off to a really positive start, with the most recent CSO figures showing growth of +7.4% in visitor numbers from Germany for the February to April period, an extra 8,800 German visitors compared with the same three-month period in 2015. Tourism Ireland is determined to ensure that tourism growth continues.”


  Sharon Joyce, O’Callaghan Hotels; Thomas Ryan, Irish Greyhound Board; Julia Kahn, Aer Lingus; Tim McStay, Irish Horizons; Denise Quinn, Tourism Ireland; Gavin Ó Broin, Fáilte Ireland; Lena Campbell, Tourism Ireland; Karen Kelly, Druids Glen Resort; Lydia Toal, Wallace Travel Group; Caoimhe Rice, Ovation; Nigel Beckett, Lough Eske Castle; Leonie Thornton, Roganstown Hotel & Country Club; and Darragh O'Connor, Meet in Galway, at the ‘Meet in Ireland’ networking event in Stuttgart.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.