Ireland to feature on cover of Chinese travel magazine this autumn
Two editors and a photographer from Traveler Magazine in China are visiting the island of Ireland this week, as guests of Tourism Ireland, Fáilte Ireland and Tourism NI.
They are here to experience at first-hand some of the many things to see and do in this part of Ireland and, in turn, to inspire their 340,000+ readers back home in China to come and experience the destination for themselves. They are planning a 20-page article – including the magazine cover – all about their Ireland experience, for the October edition.
Their visit coincided with Bloomsday celebrations in Dublin – so their itinerary was designed to showcase how Ireland and our spectacular landscape have provided the inspiration for some of our literary greats.
The journalists’ packed itinerary also included Sligo where they visited Lissadell House and Gardens, Rosses Point and various locations in the town associated with Yeats; Leitrim for a guided tour of Parke’s Castle and a cruise on Lough Gill; an overnight stay at Tankardstown House in Meath; and Northern Ireland where the group visited the Walled City of Derry; Kilmegan Cider in Dundrum; Abernethy Butter in Dromore; and travelled via the Causeway Coastal Route to Carrick-a-Rede rope bridge and the Giant’s Causeway.
James Kenny, Tourism Ireland’s Manager in China, said: “We are delighted that these journalists from Traveler Magazine made the trip from China to experience some of the many things to see and do on the island of Ireland. Publicity is a really important element of our overall promotional programme, helping to raise awareness through the Chinese media of the many things to see and do on a holiday on the island of Ireland. Tourism Ireland is committed to growing Chinese visitor numbers to Ireland to 50,000 per year, by 2017.”
According to the latest data from the UNWTO (United Nations World Tourism Organization), China is now the world’s largest outbound travel market – with some 120 million people travelling overseas each year, spending $165 billion.
Tourism Ireland has offices in Shanghai, Beijing, Guangzhou and Chengdu. As well as working with influential travel media, the organisation’s activity in China involves establishing and building relationships with other key intermediaries, including the travel trade and airlines – highlighting our natural attractions, cities, castles and proximity to Britain.
Demi Yang, Tourism Ireland; tour guide Min Ling; and Traveler magazine journalists Ms Yi Feng (senior editor), Ms Zhen Chen (editor-in-chief) and Mr Yao Wei (photographer), during their visit to Lissadell House in Sligo.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.