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28 Jun 2016

4 million in the Middle East, Russia and Africa see images of Kildare

Dubai Racing Channel broadcasts live from the Dubai Duty Free Irish Derby at The Curragh

Some 4 million people in the Middle East, Russia and Africa tuned in to images of Kildare last weekend – when a crew from the Dubai Racing Channel filmed this year’s Dubai Duty Free Irish Derby Festival at The Curragh.

Presenter Laura King and cameraman Mohammed Sami from the Dubai Racing Channel – the UAE’s dedicated horse-racing TV station – were here as guests of Tourism Ireland and Fáilte Ireland. They also captured footage at Oghill House Stud, Giltown Stud and the K Club – reaching 4 million viewers of the Dubai Racing Channel, which airs in parts of Russia and Africa, as well as the Middle East.

Amanda Burns, Tourism Ireland’s Manager Middle East and Asia, said: “Tourism Ireland was delighted to invite the Dubai Racing Channel to come and broadcast live from The Curragh. Horseracing in Ireland is a major attraction for our visitors from the Gulf countries – so this was an excellent opportunity to raise the profile of Ireland and what we have to offer." 

Amanda Burns continued: “TV and film are recognised as strong influencers on holidaymakers everywhere, with up to 35% of people being swayed in their choice of destination by what they see on screen. Tourism Ireland regularly works with overseas TV and production companies to facilitate their filming here – generating positive exposure for the island of Ireland around the world.”
  Presenter Laura King and cameraman Mohammed Sami from the Dubai Racing Channel, filming at the K Club.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.