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18 Jul 2016

Wild Atlantic Way feels ‘The Force’ at Star Wars Celebration in London

Tourism Ireland and partners highlight the Wild Atlantic Way and Ireland to Star Wars fans

Skellig Michael’s appearance in the most recent instalment of Star Wars presented Tourism Ireland with a truly unique opportunity to highlight the South West and Ireland to fans of the science fiction franchise around the world. And the good news for Irish tourism is that this didn't signal the end of the Star Wars journey in Ireland. Location scouts were so taken with the Wild Atlantic Way that locations from Cork, Kerry, Clare and Donegal were also selected to appear in the upcoming Star Wars: Episode VIII.

To continue to maximise the Star Wars connection with Ireland, Tourism Ireland attended Star Wars Celebration 2016 in London. Described as the ‘ultimate fan experience’, it runs over three days each year, attracting tens of thousands of dedicated Star Wars fans from around the world and providing a superb opportunity for Tourism Ireland to promote the Wild Atlantic Way and Ireland.

Emma Gorman, Tourism Ireland, said: “Star Wars: The Force Awakens broke box office records around the world last December, bringing the magnificent scenery of Skellig Michael and the Wild Atlantic Way to the attention of millions of people everywhere. The fact that the next episode was also shot on location along the Wild Atlantic Way earlier this year is another fantastic coup for Tourism – and the Star Wars Celebration event in London was a fantastic platform for us to reach a huge number of Star Wars fans, whetting their appetites to come and visit.”

Click here to view Tourism Ireland’s special Star Wars section on
Click here to view Tourism Ireland’s behind-the-scenes film, created during the filming of Star Wars: The Force Awakens. Emily Dodd, Tourism Ireland; Caroline Boland, Dingle Peninsula Tourism; Vincent O’Keeffe, The Moorings, Portmagee; and John O’Sullivan, The Skellig Experience Visitor Centre, at Star Wars Celebration 2016 in London.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.