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13 Jul 2016

Tourism Ireland unveils new campaign with the Guinness Storehouse – highlighting Dublin in Italy, France, Spain and the Netherlands

Tourism promotion for Dublin to reach millions of European holidaymakers

Tourism Ireland has teamed up with the Guinness Storehouse in a new campaign highlighting Dublin and its top visitor attraction in four important markets – Italy, France, Spain and the Netherlands.

The campaign, which will reach millions of potential holidaymakers over the coming weeks, includes online advertising, driving people to a specially-created page on Ireland.com where they can find out about the many great things to see and do in Dublin – and be in with a chance of winning a weekend break in the city and a visit to the Guinness Storehouse. The campaign also includes email marketing, publicity and extensive social activity.

Finola O’Mahony, Tourism Ireland’s Head of Europe, said: “Food and drink are an important element of their Irish holiday for our European visitors – who see culinary experiences as part of our culture and a reflection of the unique and stunning landscape the food and drink comes from and the people who produce and supply it. Our campaign with the Guinness Storehouse should prove to be a great way for us to raise awareness of some of the many fantastic experiences on offer in Dublin, including the iconic Guinness Storehouse – inspiring them to put a trip to Dublin on their ‘must do’ agenda for 2016.”

Paul Carty, Managing Director of the Guinness Storehouse, said: "The latest trends in tourism reveal a growing interest among holidaymakers in experiencing first-hand the breadth of offering of a destination, making this promotion completely of the moment. Take Dublin and discover it by enjoying its most famous brew, Guinness, while taking in the stunning 360° views of the city at the Guinness Storehouse, the home of Guinness".

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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.