Promoting Co Louth and Ireland’s Ancient East around the world
The d Hotel in Drogheda was the venue for the July board meeting of Tourism Ireland, which took place today (Wednesday, 20 July). The board members took the opportunity to meet with local tourism operators prior to the meeting, to discuss the tourism season and the extensive promotional programme which Tourism Ireland is undertaking to highlight Ireland’s Ancient East and the island of Ireland around the world this year.
Speaking after the board meeting, Niall Gibbons, CEO of Tourism Ireland, said: “We were delighted to be in Drogheda for this month’s board meeting and to have the chance to meet with representatives of the local tourism industry and to hear directly how their business is doing. It also afforded us the opportunity to discuss the extensive promotional programme which Tourism Ireland is undertaking around the world this year, to build on the success of 2015 and continue to grow overseas visitor numbers to the island of Ireland. Priority markets are Great Britain, the United States, Germany and France, but our promotions are also continuing in other key markets across the world – including Northern Europe, Southern Europe, Australia and New Zealand, as well as new and emerging markets like China and India.”
Co Louth, its events, heritage and visitor attractions, as well as many other aspects of this part of Ireland, feature prominently in Tourism Ireland’s promotions around the world. Tourism Ireland profiles Louth and Ireland’s Ancient East extensively on its global suite of websites, Ireland.com, which attracted more than 16.5 million unique visitors in 2015. Louth is also highlighted through Tourism Ireland’s social media platforms – to its 3.6 million active Facebook fans and 346,000+ followers on Twitter.
In 2015, Tourism Ireland helped generate about €3.4 million worth of positive publicity for Louth in key markets around the world, through press releases, press visits, e-newsletters and various media events.
Niall Gibbons, CEO of Tourism Ireland; Sally-Anne Cooney, Boann Distillery; Ciaran O'Donovan, The d Hotel; and Joan O'Shaughnessy, Vice Chairman of Tourism Ireland.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.