Thousands of golfers in GB, Mainland Europe and the US to read all about our world-class golf
Golf fans from GB, Mainland Europe and the United States – and potential golf holidaymakers for Northern Ireland – are set to read or hear all about our world-class golf, following a recent visit by leading golf journalists.
The journalists – here to attend the Northern Ireland Open at Galgorm Castle – are guests of Tourism Ireland and Tourism NI. In addition to watching the pros in action, the group also had the opportunity to test their skills on the newly-announced venue for the 2017 Irish Open, when they played the Strand Course at Portstewart Golf Club. The journalists will also play Galgorm Castle and Royal Portrush.
Promoting golf in Northern Ireland is a major focus for Tourism Ireland, in GB and in other important golf markets around the world. Tourism Ireland will be taking every opportunity to highlight the 2017 Irish Open at Portstewart, which provides a fantastic platform to put golf in Northern Ireland in the global spotlight once again, showcasing what we have to offer to golfers around the world.
David Boyce, Tourism Ireland’s deputy head of Britain, said: “We were delighted to invite these leading golf journalists to Northern Ireland, to experience some of our top courses for themselves. Tourism Ireland has an extensive programme of promotions under way, to highlight our world-class golf and encourage more people to consider a golfing holiday in Northern Ireland. Golf is the world’s largest sports-related travel market and we are working hard to drive home the message that a golfing holiday in Northern Ireland is about much more than a round of 18 holes – the combination of our world-class courses and our unique brand of hospitality plays a key role in attracting golfers.”
International golf journalists play the Strand Course at Portstewart Golf Club.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2015, Ireland.com attracted about 16.6 million visitors.