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13 Jul 2016

Down to business for the Wild Atlantic Way

Eight (8) tourism companies travelled to Britain, to participate in a ‘Meet in Ireland’ roadshow and to highlight the Wild Atlantic Way to key business tourism buyers.

The three-day event – organised by Tourism Ireland and Fáilte Ireland – saw the Irish companies meet, and do business with, some 70 MICE (meetings, incentives, conferences and events) buyers in their offices around the Midlands, East Midlands and Greater London regions. The Irish delegation also had the opportunity to meet with influential buyers at a networking event that coincided with ‘An evening at the Races with The Corrs’ at Epsom Downs in Surrey.

David Boyce, Tourism Ireland’s Deputy Head of Great Britain, said: “The superb meetings, incentive and transport infrastructure along the Wild Atlantic Way, coupled with its distinctive scenery and cultural attractions, make this part of Ireland a superb – and easily accessible – choice for the business tourism market in Britain. This was the first time we undertook a business tourism roadshow like this and it was really well received by all of the buyers we met – providing another valuable platform to showcase and sell the island of Ireland and to continue to build awareness of our world-class business and conference facilities.”

Business tourism is the most lucrative form of tourism, offering significant economic benefits, and Tourism Ireland has an extensive programme of promotions under way to highlight the island of Ireland as a premier business tourism destination in 2016.

  Gillian Griffin, Adare Manor; Ann Shanahan, The Brehon, Killarney; Joyce McElroy, Tourism Ireland; Tom Shanahan, Dromoland Castle; Allan O’ Connor, Killarney Park Hotel; Becky Hargrove, Kerry Convention Bureau; Rachel Walker, The Malton, Killarney; Karen Brosnahan, Shannon Region Conference & Sports Bureau; and Ruth Vaughan, The Savoy Hotel, Limerick, during the ‘Meet in Ireland’ roadshow.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visits in 2015.