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05 Jul 2016

Discovering the Wild Atlantic Way by horseback

German photographer and team travel from Mizen to Malin on horseback

Photographer Florian Wagner, from Bavaria in Germany, is travelling on horseback through the West of Ireland, from Mizen Head to Malin Head. He is accompanied by a small team – which includes four fellow riders, five horses and two Bernese Mountain Dogs! His trip is supported by Tourism Ireland in Frankfurt.

Florian and some of his friends undertook a similar journey in Germany, back in 2013, crossing the country from south to north on horseback. This time, they are making their way through the West of Ireland, also on horseback. Having set out from Mizen Head, the total journey will be approximately 1,100 kms, from south to north, which will take about eight weeks. Florian aims to arrive at his final destination of Malin Head at the end of July.

When the journey is complete, a beautiful coffee table book will be published – featuring stunning photography of Florian’s Ireland adventure. A 45-minute documentary will also be produced and will air on Spiegel TV Wissen (German documentary channel), inspiring viewers to come and discover the West of Ireland for themselves.

ZoĆ« Redmond, Tourism Ireland’s Manager for Central Europe, said: “Tourism Ireland is delighted to support Florian and his team on their journey through the West of Ireland. It’s a really effective way of engaging with his German followers, sparking their curiosity about the Wild Atlantic Way and Ireland. Florian’s blog and Facebook page are extremely popular and he’s been posting lots of great photos and details of the journey online – inspiring his readers and followers to come and discover this part of Ireland for themselves.”
  Willie Leahy (left) welcomes Florian Wagner (photographer), Regina Singelstein (social media) and their dog Blika to his farm in Loughrea, Co Galway.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visits in 2015.