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04 Jul 2016

1+ million Italians to see Wild Atlantic Way on the small screen

An Italian TV crew has been filming along the Wild Atlantic Way for an episode of Geo & Geo, a popular magazine show that airs on one of Italy’s national TV stations, Rai 3 – with support from Tourism Ireland and Fáilte Ireland. The episode filmed here will be broadcast next December, showcasing the spectacular scenery of the Wild Atlantic Way to more than 1 million viewers across Italy.  

In Co Clare, filming took place at Bunratty Castle and Folk Park, the Cliffs of Moher, O’Connor’s in Doolin, the Burren Smokehouse and the Burren Brewery. The crew also captured footage in Galway – at places like the Claddagh Ring Visitor Centre, Inis Mór, Kylemore Abbey and the Sheep and Wool Centre in Leenane. They also filmed at Foxford Woollen Mills in Co Mayo.

Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “We were delighted that the Geo & Geo TV crew decided to film along the Wild Atlantic Way. With about 1 million viewers per episode, it’s a fantastic opportunity to showcase the western seaboard to a huge Italian audience – helping to inspire them to come and explore the landscapes and locations which will feature in the show for themselves.”

In 2015, we welcomed about 321,400 Italian visitors to Ireland, up +25% on 2014.
  Leonardo Capodarte (Producer) and Simona Tiziano (Assistant), filming in Ireland for an episode of Geo & Geo.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visits in 2015.