Tourism Ireland sets its sights on another record year for Irish tourism in 2016
Welcoming figures published by the CSO for overseas visitors to Ireland in 2015, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s figures confirm that 2015 was a record-breaking year for overseas tourism, with more than 8.6 million people arriving here – an increase of +14%, or more than 1 million additional overseas visitors, when compared to 2014. I am delighted to report that growth was recorded from all of our markets around the world, with record numbers arriving here from North America (+14% on 2014). Ireland now welcomes 10% of all American visitors to Europe – particularly noteworthy given the intense competition from other destinations. We have also seen record numbers arriving here from Mainland Europe (+15%), with double-digit growth from all key markets, including Germany, France, Italy, Benelux and the Nordic countries. Our long-haul markets like Australia, China and India have also performed strongly (+14%); and I welcome the continued strong performance from Britain (+12%), our largest market for overseas tourism.”
Niall Gibbons continued: “Our focus now is on the year ahead. We aim to surpass the success of 2015 and keep the momentum going, to ensure that 2016 is another record-breaking year for overseas tourism. We will roll out an extensive programme of promotions around the world – which will include unveiling Ireland’s Ancient East, while continuing to place a major focus on the Wild Atlantic Way. We will also highlight Dublin and will work with the Department of Foreign Affairs and Trade, to highlight Ireland 2016 to people everywhere – showcasing major new attractions and the year’s signature events.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2015, we welcomed more than 8.6 million overseas visitors to Ireland, delivering revenue of about €4.2 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.