Tourism Ireland sets its sights on another record year for Irish tourism in 2016
Welcoming figures published today by the CSO for overseas visitors to Ireland between November 2015 and January 2016, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s figures represent a very positive start to 2016, as we roll out our promotional programme around the world. I am very pleased to see an increase in overseas visitor numbers of +18.4% between November 2015 and January 2016, about 271,400 additional visitors when compared with the same three-month period last year. I am delighted to report that growth was recorded from all of our markets around the world – including Britain (+17.5%), North America (+19.4%), Mainland Europe (+21.1%) and from Australia and developing markets (+10.6%). And, it is particularly encouraging that we’ve seen +17% growth in overseas visitors in the month of January alone.”
Niall Gibbons continued: “Our focus now is on the year ahead. We aim to surpass the success of 2015 and keep the momentum going, to ensure that 2016 is another record-breaking year for overseas tourism. Our promotions will receive a tremendous boost next month, with our Global Greening initiative for St Patrick’s Day set to be even bigger and better than ever before. St Patrick’s Day traditionally marks the real start of the tourism season for us and we will be taking every opportunity to capitalise on Ireland’s heightened profile.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2015, we welcomed more than 8.6 million overseas visitors to Ireland, delivering revenue of about €4.2 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.