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18 Feb 2016

Tourism Ireland’s Star Wars film listed in “top 10 YouTube ads”

Tourism Ireland’s Star Wars film has been listed in the “top 10 YouTube ads in January” by Marketing Week magazine in Britain.

Tourism Ireland commissioned the ‘behind-the-scenes’ video during the filming of Star Wars: The Force Awakens in 2014 on Skellig Michael. The short film sees Star Wars director JJ Abrams and other crew members discussing why they chose this special location. Tourism Ireland has been sharing the film in 14 different markets – including Britain, the United States, Canada, Germany France, Italy, Spain, the Netherlands, the Nordic region, Australia, New Zealand, India, the GCC and South Africa. It has also been shared via social media – including Facebook, Twitter and YouTube – targeting Tourism Ireland’s digital audience around the world.

To view the Marketing Week article, click here.
To view Tourism Ireland Star Wars film, click here.

Since its launch, the short film has attracted huge media attention and reached more than 2.5 million people worldwide during January.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.