Ireland was in the spotlight at a special pre-Oscars event in West Hollywood, which was organised by the Irish Film Board and IDA Ireland and sponsored by Tourism Ireland.
With nine Oscar nominations for Irish films this year, the Hollywood networking event was a superb opportunity to showcase our vibrant film industry and what the island of Ireland has to offer the US movie industry. The event – attended by well-known producers, distributors and Irish actors – provided a wonderful platform to highlight all the great films that have been made in Ireland and to build awareness of Ireland as a ‘must visit’ vacation destination.
Screen tourism is important in helping to raise awareness of a destination; TV and film are recognised as strong influencers on travellers everywhere, with up to 35% of people being impacted in their choice of destination by what they see on screen.
Actress Fionnula Flanagan; Ruth Moran, Tourism Ireland; Oscar-nominated director Lenny Abrahamson; and HE Anne Anderson, Ireland’s Ambassador to the United States, at a special pre-Oscars event in West Hollywood.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.