Promoting the island of Ireland as a top destination for business tourism in the United States
Four Irish tourism companies joined Tourism Ireland in New York for this year’s SMU (Successful Meetings University) International. The event, which took place at The Sheraton Times Square, attracted more than 100 top American MICE (meetings, incentives, conferences and events) professionals, all on the lookout for exciting and unique business tourism destinations.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Events like SMU International are an important platform to continue to grow awareness of the island of Ireland and our world-class business tourism offering. Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending about 2.5 times more than the average holidaymaker.
“2015 was the third record-breaking year in a row for visitor numbers to Ireland from North America, when we welcomed more than 1.5 million visitors. Tourism Ireland is undertaking an extensive programme of promotional activity again this year – to keep the momentum going and build on that growth.”
Tourism Ireland’s activity to highlight the island of Ireland as a world-class destination for business tourism includes networking ‘Meet in Ireland’ events, email marketing, a presence at major business tourism shows, as well as familiarisation visits to the island of Ireland for key decision-makers working in the MICE sector.
Gerry Browne, Killarney Hotels; Allan O'Connor, Killarney Park Hotel; Marie McKown, Tourism Ireland; Steve Fenton, The Westin Dublin; and Crothur Murphy, Custom Ireland, at SMU International in New York.
Notes To Editors
- Meet in Ireland is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, which comprises three tourism authorities, Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – have a busy programme of promotions in place to build awareness of the island of Ireland as a world-class destination for association conferences and incentive groups for 2015 and beyond.
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.