The first meeting of Tourism Ireland’s new board took place today in Dublin. The board members took the opportunity to discuss the upcoming 2016 season and Tourism Ireland’s extensive promotional programme to highlight the island of Ireland around the world and continue to grow visitor numbers this year.
Niall Gibbons, CEO of Tourism Ireland, said: “The first meeting of our new board afforded us the opportunity to discuss the extensive promotional programme which Tourism Ireland is rolling out around the world this year, to build on the success of 2015. Our aim is to make 2016 another record-breaking year for overseas tourism. Priority markets are Great Britain, the United States, Germany and France, but our promotions are also continuing in 19 other markets across the world – including Northern Europe, Southern Europe, Australia and New Zealand, as well as new and emerging markets like China and India.”
Niall Gibbons continued: “Our activity includes highlighting Northern Ireland Year of Food and Drink and unveiling Ireland’s Ancient East, while continuing to place a major focus on the Wild Atlantic Way and the Causeway Coastal Route. We will promote Dublin and Belfast, as well as the Star Wars connection with Ireland.”
Tourism Ireland’s new board includes:
- Brian Ambrose OBE (Chairman), Belfast City Airport
- Joan O’Shaughnessy, Aramark (Vice Chair)
- Ciara Burke
- Howard Hastings OBE, Hastings Hotels
- Stephen Kavanagh, Aer Lingus
- David Lyle, LyleBailie International Limited
- David O’Brien, Ryanair
- Michael O’Sullivan
- Shaun Quinn, Fáilte Ireland
- Derek Reaney, Ulster-Scots Agency
- David Rodway
- Trevor White, The Little Museum of Dublin
Niall Gibbons, CEO of Tourism Ireland (front, right) with Tourism Ireland board members (from left) Michael O’Sullivan, Trevor White, Brian Ambrose (Chairman), Joan O’Shaughnessy (Vice Chair), David O’Brien, David Rodway and Stephen Kavanagh, in Teelings Distillery, Dublin.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.