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29 Feb 2016

Italian travel agents say ‘ciao!’ to Ireland’s Ancient East

One of Italy’s tour operators, Cocktail Viaggi, and 14 of its top-producing travel agents have been visiting Ireland’s Ancient East over the weekend. They were here as guests of Tourism Ireland in partnership with Fáilte Ireland.

The group was here on a fact-finding visit, to sample at first-hand the superb experience on offer in Ireland’s Ancient East for Italian holidaymakers.

The group’s packed itinerary included some of the top visitor attractions in Ireland’s Ancient East including the Brú na Bóinne centre and Newgrange, the Tullamore D.E.W. Visitor Centre and Birr Castle, the Rock of Cashel, Waterford Museum of Treasures, Hook Lighthouse and the Irish National Stud.

Tourism Ireland is working hard to build awareness of Ireland’s Ancient East among Italian travellers.
Niamh Kinsella, Tourism Ireland’s Manager in Italy, said: “Inviting travel agents to come and experience what’s on offer here is a key element of Tourism Ireland’s promotional programme in Italy. Our aim is that when they return home, the travel agents will be even more enthusiastic about the destination, helping to secure a greater share of their business for Ireland.”

Niamh Kinsella continued: “Italy is an important market for tourism to the island of Ireland and 2016 has got off to a positive start, with last week’s CSO figures showing growth of +12% for the November 2015 to January 2016 period. Tourism Ireland is determined to ensure that growth continues and we have an extensive programme of promotions under way in Italy in 2016.”

  Valentina Salaris, Tourism Ireland (left), with Italian travel agents, at the Tullamore D.E.W. Visitor Centre.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.


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