Decision-makers working in the important business tourism sector in France enjoyed an action-packed visit to Dublin, Wicklow and Kildare recently, as guests of Tourism Ireland in partnership with Fáilte Ireland.
The group included senior representatives of companies involved in the MICE (meetings, incentives, conferences and events) industry, who organise international conferences, meetings and events around the world, as well as a journalist from a top French business travel magazine. They were here to discover the facilities and accommodation on offer, as well as the great experiences business delegates can enjoy here on the sidelines of their conference or meeting.
The group’s itinerary – designed by Irish Horizons – included Number 10 on Ormond Quay and the Guinness Storehouse in Dublin; Powerscourt House and Gardens and Glendalough in Co Wicklow; as well as Palmerstown House Estate in Johnstown. Flights were sponsored by Aer Lingus.
Elmagh Killeen, Tourism Ireland’s Manager for southern Europe, said: “Tourism Ireland was delighted to welcome this important group of business tourism buyers from France. Business tourism is the most lucrative form of tourism, with visitors travelling here for business spending about 2.5 times more than the average holidaymaker. Seeing is believing – so fact-finding visits like this are an important element of our programme of activity in France to help build awareness of the destination and our world-class business tourism offering.
“2015 was the best year ever for French visitors to Ireland and we will be pulling out all the stops again this year, to keep the momentum going and build on that growth.”
Tourism Ireland will roll out a busy programme of promotions throughout 2016, to continue to build awareness of the island of Ireland as a world-class destination for business tourism. Activity will include networking ‘Meet in Ireland’ events, email marketing, a presence at major business tourism shows, as well as familiarisation visits to the island of Ireland for key decision-makers working in the MICE sector.
John Costelloe, Powerscourt Hotel (left) welcomes French business tourism buyers, Alessio Monterosso, Aer Lingus (second left), and Mary Collins, Fáilte Ireland (right), to the Powerscourt Hotel, Enniskerry.
Notes To Editors
- Meet in Ireland is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, which comprises three tourism authorities, Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – have a busy programme of promotions in place to build awareness of the island of Ireland as a world-class destination for association conferences and incentive groups for 2015 and beyond.
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.