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22 Feb 2016

Ireland’s ‘great outdoors’ on show in the Netherlands

Targeting Dutch cyclists and hikers for holidays on the island of Ireland

Six tourism and outdoor activity specialists joined Tourism Ireland in Utrecht for this year’s Fiets en Wandelbeurs, an important cycling and hiking expo in the Netherlands.

The two-day show attracts around 20,000 visitors every year – providing an ideal platform for the participating companies from Ireland to showcase and sell their product to thousands of recreational cyclists and hikers and potential Dutch holidaymakers.

Karen van der Horst, Tourism Ireland’s Manager for the Netherlands, said: “Events like Fiets en Wandelbeurs provide us with a wonderful platform to spread the word about the great outdoor experiences that Dutch holidaymakers can enjoy right around the island of Ireland.

“2015 was a very good year for tourism from the Netherlands to Ireland, with official CSO figures showing an increase of +16% over 2014. Tourism Ireland is rolling out an extensive programme of promotional activity throughout 2016 – to keep the momentum going and build on that growth. We will continue to promote the distinctiveness of a holiday in Ireland, the good value available and the ease of access from the Netherlands.

Promoting the Wild Atlantic Way and the Causeway Coastal Route will continue to be a major focus of Tourism Ireland’s activity in the Netherlands, and elsewhere around the world, in 2016. The organisation will also highlight Dublin and Belfast, Ireland’s Ancient East, as well as Northern Ireland’s Year of Food and Drink.


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 9.3 million overseas visitors to Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.