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03 Feb 2016

GREAT opportunities for Northern Ireland tourism in India

Tourism Ireland leads sales mission to New Delhi, Gurgaon and Mumbai this week

Tourism Ireland and two Northern Ireland tourism enterprises, the Giant’s Causeway and Titanic Belfast, are taking part in a VisitBritain ‘GREAT’ sales mission to India this week – in a bid to grow our share of this emerging tourism market.

Over five days, the Northern Ireland companies are meeting, and concluding deals with, leading Indian tour operators and travel agents in the key cities of New Delhi, Gurgaon and Mumbai. The objective is to encourage the Indian travel professionals to extend their Northern Ireland offering, or to include Northern Ireland for the first time, in their 2016 and 2017 brochures and programmes.

Amanda Burns, Tourism Ireland’s Manager Asia, said: “Tourism Ireland is delighted to be part of the ‘GREAT’ VisitBritain sales mission to India this week – helping us spread the word about what a great place Northern Ireland is to visit. India is one of the fastest-growing markets for outbound travel in the world and Tourism Ireland will undertake a busy programme of promotions in 2016, to grow Indian visitor numbers to Northern Ireland and the island of Ireland. Our sales mission this week is an important element of our promotional programme in India, to win a greater share of the 2.4 million Indian visitors who travel to Europe each year.

“We will continue to highlight the British-Irish Visa Scheme, reminding Indian travellers that they now can visit Ireland and the United Kingdom on a single visa. We are working closely with our colleagues in VisitBritain, to leverage the benefits of the scheme in both India and China.”

With a rapidly-increasing middle class and rising disposable incomes, the number of Indian people travelling overseas has grown by about +10% over the past year; and forecasts for the coming years suggest even greater growth.  

  Eimear Lewis, Titanic Belfast; Rajiv Narula, The Comforts (corporate events and meetings organiser); Alastair Walker, Giant’s Causeway; Aubrey Irwin, Tourism Ireland; Bobby Bhatia, Travel Experts; and Amit Jain, Rising Star Tours & Travels, during the ‘GREAT’ sales mission in New Delhi.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2015, attracted about 16.6 million visitors.