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12 Feb 2016

A welcome Viking invasion! Tourism Ireland sets its sights on Nordic visitors

Highlighting Ireland’s Ancient East, Northern Ireland Year of Food & Drink and The Gobbins Cliff Path in Copenhagen

Tourism Ireland has unveiled Ireland’s Ancient East, Northern Ireland’s Year of Food and Drink and The Gobbins Cliff Path in Copenhagen, to some 50 top tour operators from across the Nordic Region.

The tour operators were taking part in Tourism Ireland’s 2016 Nordic trade workshop – meeting and doing business with 19 tourism companies from the island of Ireland.

Tourism Ireland also invited Eoin Colfer – best-selling children’s author and Ireland’s current Laureate na nÓg – to highlight Ireland’s Ancient East at a separate event in Copenhagen, which was attended by influential Swedish and Danish travel journalists. Eoin is the author of the Artemis Fowl fantasy series and he read some of his work and regaled the guests with tales and legends about Ireland’s Ancient East.

Aileen Hickey, Tourism Ireland’s Manager for the Nordic region, said: “We are delighted to unveil our exciting new experiences and events for 2016 – including Ireland’s Ancient East, Northern Ireland’s Year of Food and Drink and The Gobbins Cliff Path – here in the Nordic Region. 2015 was an excellent year for visitor numbers to Ireland from the Nordics, with CSO figures showing an increase of +17% over 2014. Tourism Ireland will roll out an extensive programme of promotional activity throughout 2016 – to keep the momentum going and build on that growth.”
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Tourism companies from the island of Ireland taking part in Tourism Ireland’s Nordic trade workshop in Copenhagen, with Rikke Aagaard Petersen (left), Simon Gregory (sixth left), Finola O’Mahony (front, fifth right) and Aileen Hickey (third right), all Tourism Ireland.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 8.6 million overseas visitors to Ireland, delivering revenue of about €4.2 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.