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09 Feb 2016

225,000+ Australians read about Northern Ireland’s Game of Thrones connections

An article showcasing Northern Ireland and its Game of Thrones connections appeared in last weekend’s edition of The Weekend Australian, profiling the destination to more than 225,000 readers – or potential Australian holidaymakers for Northern Ireland.

The Weekend Australian is the weekend edition of Australia’s biggest-selling, national newspaper and Tourism Ireland in Sydney invited journalist Helen Anderson to visit Northern Ireland last May. The resulting article appeared under the headline “Cloaks and Castles” and featured great photos of places like Castle Ward, Ballintoy Harbour and the Dark Hedges. It advised readers that “at least 14 significant film sites and all the glorious scenery in between are accessible on self-drive itineraries and a growing number of guided tours”.

The article also appeared in the online version of The Weekend Australian. Click here to read.

Sofia Hansson, Tourism Ireland’s Manager for Australia and New Zealand, said: “We are delighted with the excellent coverage in The Weekend Australian, which is a great way of showcasing Northern Ireland to a large audience of potential holidaymakers in Australia. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Australian media of the many things to see and do on a holiday in Northern Ireland.”

Sofia Hansson continued: “Tourism Ireland is rolling out an extensive programme of promotions in Australia this year, to continue to grow visitor numbers to Northern Ireland. As well as targeting the many Game of Thrones fans around Australia, we are also highlighting The Gobbins Cliff Path, while continuing to place a major focus on other iconic experiences like Titanic Belfast, the Giant’s Causeway and our unique National Trust properties. Throughout 2016, we will also place a major focus on highlighting the superb food scene in Northern Ireland.”

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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2015, Ireland.com attracted about 16.6 million visitors.