This is Tourism Ireland’s corporate website. 
If you are looking for information about holidays on the island of Ireland, please visit

17 Feb 2016

2+ million Americans to see images of Ireland on NBC this St Patrick’s Day

Images of Ireland will be beamed into the homes of more than two million Americans this St Patrick’s Day. Footage is being filmed this month at various locations in Dublin, Kilkenny, Waterford, Kerry, Clare and Meath, which will air on NBC television in New York during its live coverage of the St Patrick’s Day parade in New York. The NBC crew was invited here by Tourism Ireland in partnership with Fáilte Ireland.

The NBC broadcast on 17 March will highlight Dublin, Ireland’s Ancient East and the Wild Atlantic Way. Coverage of the St Patrick’s Day parade on NBC will be sponsored by Tourism Ireland once again this year.

Alison Metcalfe, Tourism Ireland’s head of North America, said: “The NBC broadcast on St Patrick’s Day is an excellent opportunity to showcase the island of Ireland to a huge audience of more than 2 million Americans. People everywhere instantly identify St Patrick’s Day with Ireland and that heightened profile at this time of year allows us to put our holiday experience in the spotlight in the United States.

“2015 was the third record-breaking year in a row for visitor numbers to Ireland from North America, when we welcomed more than 1.5 million visitors. Tourism Ireland is undertaking an extensive programme of promotional activity again this year – to keep the momentum going and build on that growth.”

Tourism Ireland will undertake a busy programme of consumer and trade promotions in the United States around St Patrick’s Day. For the first time ever, 7 World Trade Center at Ground Zero in New York, the famous Boston Red Sox (baseball team) and Reunion Hall in Dallas will participate in Tourism Ireland’s Global Greening initiative on March 17, joining other sites like the Empire State Building, the famous ‘Welcome’ sign in Las Vegas and City Hall in Toronto.

  NBC producer Mike Mathis (right), filming Eamonn McEneaney, Waterford Treasures, for the NBC St Patrick’s Day broadcast.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2015, we welcomed more than 8.6 million overseas visitors to Ireland, delivering revenue of about €4.2 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which attracted more than 16.6 million visitors in 2015.


Previous Press Release

15 Feb 2016

Ireland is ‘the business’ for French group