Tourism Ireland teams up with Etihad Airways for new outdoor campaign in Sydney, Melbourne and Brisbane
Tourism Ireland’s latest promotion is under way in Australia right now – with some 1 million commuters seeing eye-catching billboard ads for Ireland in key locations in Sydney, Melbourne and Brisbane.
Tourism Ireland has teamed up with Etihad Airlines for a joint campaign, highlighting Ireland’s Ancient East and the Wild Atlantic Way. The campaign aims to raise awareness of Ireland as a fantastic holiday destination for 2016 and to drive sales of Etihad flights to Dublin, via Abu Dhabi.
The campaign – which is running for the month of February – also includes email marketing to potential holidaymakers on the Etihad database. Ireland also features on the ‘early bird’ section of the Etihad website – reminding Australians why they should put the island of Ireland on their holiday ‘wish-list’ this year.
In 2015, we welcomed about 207,600 visitors from Australia and New Zealand to Ireland, up +9% on 2014.
Sofia Hansson, Tourism Ireland’s Manager for Australia and New Zealand, said: “2015 was another record-breaking year for visitor numbers to Ireland from Australia and New Zealand. Tourism Ireland will roll out an extensive programme of promotional activity again this year – to keep the momentum going and continue to grow Australian visitor numbers to the island of Ireland. Co-operative campaigns with key partners – like this one with Etihad – are an important element of that programme, to boost travel to the island of Ireland in 2016.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.