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05 Feb 2016

‘Ulster FryDay’ a big hit in London!

Tourism Ireland brings a taste of Northern Ireland to London

Our iconic Ulster Fry was celebrated last week all around Northern Ireland. This Friday, Tourism Ireland brought the celebrations to London – with a special ‘Ulster FryDay’ breakfast event in the Seamus Heaney Library in the Bloomsbury Hotel.

Tourism Ireland invited top GB food writers and bloggers to sample a taste of Northern Ireland. Guests included journalists from publications like The Telegraph, The Sunday Times, Lonely Planet and the Financial Times. They enjoyed a delicious Ulster Fry and filled sodas – all made from the very best of Northern Ireland produce.

Chef Joyce Brownless – owner of Blackwell House in Scarva, Co Down – was on hand to tell the journalists and bloggers all about our world-class ingredients and great hospitality, which have helped make Northern Ireland such a great food destination. Guests heard about our talented chefs, wonderful restaurants and cookery schools, as well as the many events set to take place throughout 2016 as part of Northern Ireland’ Year of Food and Drink.

Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “We are delighted to celebrate the very best of Northern Ireland food here in London, with our special ‘Ulster FryDay’. Throughout 2016, Tourism Ireland will place a major focus on highlighting the superb food scene in Northern Ireland. We are inviting people from Great Britain, and around the world, to come and enjoy 366 days of culinary celebration – where they will discover the very best of local produce and have the chance to experience the spectacular scenery and wonderful coastline which make Northern Ireland so special. With so many great events planned during 2016, our message is that there has never been a better time to enjoy a true taste of Northern Ireland.”

David Boyce, Tourism Ireland; Michele Shirlow, Food NI; and Joyce Brownless, Blackwell House, Scarva, Co Down, at Tourism Ireland’s ‘Ulster FryDay’ breakfast event in London.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2015, we welcomed about 1.9 million overseas visitors to Northern Ireland, delivering revenue of about £454 million.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2015, attracted about 16.6 million visitors.