B2B kick-start campaign for 2017 targets French travel professionals
Tourism Ireland in France has teamed up with TourMag, the most popular online platform for French travel professionals.
This is the first time that Tourism Ireland has worked with TourMag and the joint promotion includes online ads on TourMag.com, as well as a webinar (online training seminar) for French travel agents all about the island of Ireland. The Christmas holiday period is typically an important time for holiday planning in France and this campaign heralds the start of another busy promotional drive for Tourism Ireland in France next year.
Some 30% of French people book their holidays through a travel agent or tour operator – so B2B platforms in France like TourMag.com are important for Tourism Ireland to reach and influence prospective French visitors.
France is one of the top four markets for tourism to the island of Ireland and 2016 was the fourth record-breaking year in a row for French visitors to Ireland. In fact, by the end of this year we will have welcomed more than half a million French visitors for the first time ever (in 2015, we welcomed 496,000 French visitors to the island of Ireland).
In 2017, Tourism Ireland aims to grow French visitors numbers by +3.5%. Building on this year’s success and sustaining growth into the future is at the heart of the organisation’s strategy. A key factor working in our favour includes excellent access by air and sea – with some 29,000 airline seats from 25 different French airports available each week during the summer season, as well as excellent ferry connections.
Online ad for the island of Ireland on TourMag.com.
Monica MacLaverty, Tourism Ireland’s Manager for Southern Europe, said: “2016 was the best year ever for French visitor numbers to the island of Ireland. By year end, we will have welcomed more than 500,000 French visitors – for the first time ever. Tourism Ireland will roll out an extensive programme of promotional activity once again in 2017. We will work closely with our tourism partners – at home and in France – to keep the momentum going and build on the growth of the past few years.”
Celine Vilchez, Serge Fonseca and Fiona Dunne, all Tourism Ireland, during the webinar for French travel agents.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
- In 2015, we welcomed 9.5 million overseas visitors to the island of Ireland, delivering revenue of €4.9 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.