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07 Dec 2016

Targeting luxury travellers for the island of Ireland

Tourism Ireland and partners attend International Luxury Travel Market in Cannes

Seventeen (17) tourism businesses from the island of Ireland joined Tourism Ireland in Cannes, France, for this year’s International Luxury Travel Market (ILTM). ILTM is an invitation-only event for the global luxury travel industry – which was attended this year by more than 1,500 influential travel agents and decision-makers working in the luxury travel sector, as well as by leading luxury travel editors and journalists from 170 publications across the globe.

ILTM takes place each year at the Palais des Festivals in Cannes. The busy four-day event involves a programme of bespoke one-to-one appointments and networking sessions – providing a wonderful opportunity for the Irish tourism enterprises to meet, and do business with, the influential travel agents who design unique, luxury travel itineraries for high net-worth international clients. 

Tourism Ireland will be highlighting a number of key themes – including the Wild Atlantic Way, Ireland’s Ancient East, Causeway Coastal Route, Belfast and Dublin, as well as luxury shopping in Ireland. 

Mark Henry, Tourism Ireland’s Central Marketing Director, said: “Our participation at this year’s ILTM in Cannes was an excellent platform to showcase the superb luxury tourism product on offer right around the island of Ireland – from our boutique hotels, castles and luxury resorts, to our rich culture and heritage, and not forgetting our world-class golf and luxury shopping experiences. The format of one-to-one appointments provided an excellent opportunity to meet, and network with, new and established luxury travel agents and buyers from around the world – ensuring Ireland is ‘top of mind’ for them in 2017 when recommending destinations to their clients.”

Geraldine Egan (second right) and Caroline Phelan (back, left), both Tourism Ireland, with tourism businesses from the island of Ireland, at ILTM in Cannes.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed 9.5 million overseas visitors to the island of Ireland, delivering revenue of €4.9 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.