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14 Dec 2016

More4 to showcase Ireland to millions across Britain

Comedian Ardal O’Hanlon fronts new TV travel series

Ireland will be showcased to millions of viewers – or potential holidaymakers – across Britain this evening (Tuesday, 14 December), in a new, three-part travel series on More4, presented by comedian and actor Ardal O’Hanlon. The series is supported by Tourism Ireland, Fáilte Ireland and Tourism NI.

The programme, called Ireland with Ardal O’Hanlon, will see the Father Ted star go off the beaten track to explore his home country. Using a series of Victorian guidebooks, written to tempt the English to visit Ireland, Ardal will roam around Ireland. This evening’s programme will feature Co Cork and places like Blarney Castle, Crosshaven and Carriganass Castle (north-east of Bantry); as well as Co Clare, including Ennistymon and Father Ted’s house in the Burren. 

Vanessa Markey, Tourism Ireland’s Head of Britain, said: “We are really excited about the new Ireland with Ardal O’Hanlon series – it’s the kind of publicity that money simply could not buy and a superb way to highlight the island of Ireland to millions of people across Britain, helping to inspire them to put Ireland on their holiday ‘wish list’ for 2017.”

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted more than 16.6 million visitors in 2015.