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26 Aug 2016

Spotlight on the island of Ireland in Florida

Eight tourism companies from the island of Ireland travelled to Florida this week, to take part in a sales blitz with Tourism Ireland.

First stop was the annual Global Travel Marketplace (GTM) in Fort Lauderdale – a three-day, appointment-only event targeting influential travel advisors from North America. Then it was on to Sarasota, to take part in Tourism Ireland’s ‘Jump into Ireland’ event, where the Irish tourism operators had the opportunity to meet, and do business with, some 50 top-producing travel agents, as well as influential travel journalists.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “2016 looks set to be another record-breaking year for Irish tourism from the United States, with the latest CSO figures showing visitor numbers from North America up +15% between January and June of this year. We are undertaking an extensive programme of promotions throughout 2016, to keep that momentum going. Our sales blitz in Florida this week provides a really good platform to spread the word about the many great things to see and do right around the island of Ireland.”
  Carmel Flynn, Parknasilla Resort & Spa; Róisín Wallace, Manor House & Irish Country Hotels; Ruth McCarthy, Inchydoney Island Lodge & Spa; Carol Hinch, Ballynahinch Castle Hotel; Siobhán Byrne Learat, Adams & Butler; Assumpta O'Neill, Titanic Belfast; Anne Marie Cassidy, Belle Isle Estate; Hillarie McGuinness and Alison Metcalfe, both Tourism Ireland; and Paul Shortall, Lough Erne Resort, at the ‘Jump into Ireland’ event in Sarasota.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2015, we welcomed approximately 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in ten language versions around the world, which attracted about 16.5 million visitors in 2015.